A businesswoman, Love Dooshima, has been released from police custody after being detained over a viral social media review in which she claimed a loaf of bread stayed fresh for two months.

Her release was confirmed early Tuesday following hours in custody at the Zone 7 Police Headquarters in Abuja.

What happened

According to human rights lawyer Inibehe Effiong, Dooshima honoured a police invitation around midday on Monday but was subsequently detained.

Her arrest followed a complaint by a bread company, BON Bread, which alleged that her viral video misrepresented its product.

In the video, Dooshima claimed the bread she purchased remained fresh for two months, sparking widespread reactions online.

How she regained freedom

Effiong said he, alongside others, arrived at the police facility late at night after receiving a distress call.

He disclosed that Dooshima was released at about 12:30 a.m. on Tuesday after intervention from the Inspector-General of Police, Tunji Disu.

Case not over

Despite her release, the lawyer hinted that the matter is still ongoing.

“We will be back by daybreak,” Effiong said, suggesting further legal steps may follow.

The incident has continued to generate reactions online, with many Nigerians debating consumer rights and corporate accountability.