Top 7 Earning Platforms for Content Creators in Nigeria

Recently, Nigeria has witnessed a surge in the creator economy. This electrifying surge has introduced creative content creators to a new landscape of monetization. From viral X tweets to YouTube stars amassing millions of followers, the creative economy is gaining momentum. If you are thinking of tapping the treasure troves of the creative industry, then this list of the top 7 earning platforms for content creators in Nigeria was made for you. Let’s dive in:

1. YouTube

The famous video-sharing platform has become a place for Nigerian creatives to create content and earn money. Nigerian YouTubers like Tayo Aina, Mark Angel, Taymesan, Sisi Yemmie, and many others have tapped into the treasures of YouTube. One admirable feature of YouTube is that any topic or area of specialisation can be recorded and posted on the platform. For instance, popular finance and tech reviewer, Fisayo Fosudo, creates tech-based content and also creates opportunities for other tech enthusiasts to learn something new. With over 500 million subscribers, Fosudo is breaking barriers in the tech space on YouTube

If you are a foodie, then you can start a YouTube page dedicated to sharing healthy and delicious recipes or if you love adventure, then you can begin exploring different parts of the world and document. YouTube creators earn through ad revenue, selling online classes, Media licensing, paid membership programs, merchandise sales, YouTube Partnership Program (YPP), crowdfunding, and sponsored content.

2. TikTok

Since its inception in 2017, TikTok has become one of the most sought social media platforms and one of the top earning platforms for content creators in Nigeria. There are multiple approaches to monetising TikTok. Some of them include the following: 

– Sell Products: Advertising and selling your products and services on TikTok is a cheap marketing option. After building several dedicated followers, you can begin to bring your products or services to your followers. Also, if you are a dancer, artist, fashion designer, skit maker, or any type of creative, you can customise your merchandise and sell it. Once your product or service is valuable to your followers, they can preach the gospel of your brand to their friends and followers. 

– Affiliate Partnerships: As a Nigerian creator, you can earn on TikTok through its Creator Marketplace. The Creator Marketplace helps brands connect with suitable influencers. The Marketplace acts as an influencer agency that lets brands study a TikToker’s value and select the influencer that fits their brand. 

– TikTok Shop: The TikTok shop is a tool that allows TikTokers with business accounts to create shopping videos and live streams that enable them to showcase their products. Whether you are selling your product or influencing another brand’s product, you can tag the products when you use them in your videos or add where your followers can get the products. For instance, if you are a makeup artist, then you can advertise for skincare and makeup companies. 

– Collect Tips: The TikTok tipping feature works like a real-life tip jar. When users like your video, they can donate funds to you. A few tipping platforms include Tipee, Ko-fi, Buy me a Coffee, and TikTok’s native tipping feature. 

– Crowdfund: Crowdfunding is another way to earn as a content creator in Nigeria. You can use crowdfunding platforms like Kickstarter, Fundable, and Crowdcube to source funds.

3. Facebook 

One reason why Facebook is one of the top platforms to earn as a content creator in Nigeria is because of its reach. Unlike Instagram’s 2.0 billion users and TikTok’s 1.2 billion users, Facebook has more than 3.0 billion users. So, it is time to start harnessing the power of Facebook. However, before you start earning on Facebook, you need to check your Facebook monetisation eligibility. To check your eligibility status, click the Facebook section of your creator studio, click the monetisation tab, and follow the instructions. If you aren’t eligible, then you need to meet three requirements.

– Facebook Community Standards: You must ensure that your page doesn’t promote any graphic or unsafe content.

– Partner Monetisation Policies: As a content creator on Facebook, you need to follow Facebook’s payment process. 

– Content Monetisation Policies: These are policies that guide the type of content that is deemed acceptable on Facebook. 

After checking your eligibility, you can move on to creating content and earning through different avenues like collaborating with brands, adding a paid subscription to your page, selling online courses, and running paid events online.

4. X (Formerly Twitter)

In February 2023, Elon Musk announced that X Blue subscribers would begin to benefit from the app’s ad revenue. This wasn’t a ruse as several X users started sharing pictures of the payment from Musk. If you’d also like to be a beneficiary of X’s ad revenue program, then the first step to earning on X as a Nigerian content creator is by becoming a blue subscriber. You must also have more than 500 million followers and at least 15 impressions on your posts for the last three months. To gain followers, then you must create engaging content but do not drown your X page with irrelevant and insensitive posts.

5. Instagram 

Earning money on Instagram as a Nigerian is becoming more easier as the Instagram community is rapidly taking off with millions of Nigerians joining the platform daily. Zukerberg’s app is the perfect community/global market to sell your products and services and utilise any other juicy opportunities. 

– Partner with brands and businesses 

Nowadays, countless social media influencers on Instagram get paid for pushing a company’s product or service. You can promote a fashion piece, a song, a restaurant, a shoe brand, an airline, a body spray, etc.

–  Become a Social Media Manager

Nowadays, Social media management is one of the most sought-after professions in the world. If you are interested in this career, there are thousands of free and paid courses to enrol in. As a social media manager, you will handle a brand’s Instagram account and other social media pages for an agreed amount. Your skills as a social media manager can be transferred to different companies and brands. Therefore, you aren’t limited to certain brands. 

– Offer Paid Subscriptions

Once your followers love your content, you can create a different website for exclusive content or promote exclusive posts on your Instagram account. Also, you can create an exclusive mailing list, and a paid community subscription. All these can generate funds for you and also give your account a premium identity.

6. Spotify

If you are a musician, songwriter, or publisher, or you work in a record label, then you aren’t left out of the cash flow in the creative economy. Through Spotify’s royalty system, you can generate revenue from the songs uploaded on the platform. However, your tracks need to have amassed 1,000 streams within one year to be eligible to receive Spotify’s payment.

7. Audiomack 

Another streaming app where content creators in Nigeria can earn money is Audiomack. With the introduction of Audiomack’s Audiomack Monetisation Program (AMP), creators can tap into the creative industry’s cash flow. To be eligible for AMP, you need to ensure that your Audiomack is authenticated, you must have at least 100 followers, and you should also have accumulated 50,000 plays in the last six months. 

Read Also:

• Tools Required to Start a YouTube Channel
• 7 Tips on How to Manage Your Instagram Account
• 10 Most Followed Nigerian Celebrities on Instagram (2023)