Top 10 Most Profitable Niches on YouTube

In 2023, YouTube experienced a surge of growth with a staggering user base of 2 billion active users. With this remarkable growth, the platform is the right place to earn income. One of the keys to building a successful YouTube channel is finding a niche that is profitable and falls in line with what resonates with your YouTube community. There are many niches on YouTube, but only a few have captivated viewers, pulled them to a YouTube channel, and most importantly, helped YouTubers generate money. Here are the top 10 most profitable niches on YouTube:

1. Gaming

Gaming remains one of the most lucrative niches on YouTube with over 500 million active users. This niche encompasses a diverse range of content that includes tutorial-style walkthroughs, reviews, gameplay videos, live games, game competitions, games launch, and many others. YouTubers like PewDiePie, MrBeast, and DanTDM, are some of the top contenders in the gaming niche with thousands of subscribers.

2. Comedy

Comedy YouTube channels tend to post funny videos that provide entertainment. If you have a knack for making people laugh, then you can start shooting videos and set up a YouTube channel. Content for comedy channels isn’t restricted to creating funny videos you can also try the following methods:

– One method is to post videos that resonate with the lives of your viewers’ experience. This can include shooting relatable scenarios, comical storytelling, or exaggerated expressions of everyday life. YouTubers like Mark Angel and Bimbo Ademoye, have generated money by sticking with the comedy niche. 

– Another option is by curating comical videos and uploading them on your YouTube channel. You can also find outrageous videos on the internet and pass humorous comments. This can involve reacting to viral videos, funny celebrity videos, and sharing memes. 

– Also, you can develop a unique way of editing videos. By replacing backgrounds, adding sound effects, and inserting slow-motion effects for comedic emphasis, your YouTube videos will stand out and in turn generate revenue for you.

3. DIY

Since its inception, YouTube has established itself as the best stop for do-it-yourself (DIY) content across different topics. It offers a wealth of instructional videos that enable viewers to learn how to create or build anything from scratch. The videos usually involve an instructor who provides an easy step-by-step approach to viewers. As the world’s most popular website for DIY content, YouTube is the perfect place for aspiring YouTube creators to take a spot in the DIY chain and start creating. Every day, thousands of people seek out YouTube videos that would help them solve a particular problem or finish their project, this is where you come in. For instance, you can create videos on how to smash a job interview or how to write a love song. If you have experience in any DIY category, you can amass a large following and begin earning. Creating instructional videos is a profitable niche to venture into on YouTube.

4. Music

Another profitable niche on YouTube is music. In 2023, YouTube released the result for the most sought-after content on the platform and YouTube music channels ranked highest. Whether you are an established artiste, an upcoming artiste, a music producer, a songwriter, or music enthusiast, YouTube serves as a powerful channel to reach a broad audience, and make money. The success story of many musicians would be incomplete with their YouTube journey. Most of their music videos and interviews are raking numbers and adding to their net worth. However, to attain success in the music niche, YouTube creators need to consistently post high-quality and entertaining videos.

5. Food

If you have tasty secret recipes to share or healthy meal plans, then starting a YouTube channel based on food is the best decision to make. Sharing unique recipes and showing people how to make meals can be a great way to make money as a YouTube creator. You can show viewers how to make healthy meals with a budget, educate viewers on the best kitchenware to purchase, and share recipes. Nigerian YouTube food creators like Sisi Yemmie and Ify’s Kitchen all have a large following on YouTube. The former has also branched out to producing cookbooks.

6. Tech 

Creating YouTube videos on tech is a great niche to venture into. Nowadays, there are a lot of tech enthusiasts who are interested in the latest innovations in technology. Therefore, there are still spots in the YouTube tech space for you. You can create content like product reviews, unboxing videos, how-to tutorials, and many others. Nigerian tech Youtuber, Fisayo Fosudo, is a great example to emulate.

7. Education

If you are an expert in scientific research, photography, video editing, advertising, marketing, public relations, broadcasting, physics, and fashion design, then you can take up a spot in the education niche on YouTube. If there is a need for your expertise in a field that is not dominated by other YouTubers, your page can attract a lot of viewers because of the unique education field. Since the pandemic, online education has become one of the most searched things on YouTube. By sharing your insights on a subject, you can build your channel, provide valuable learning opportunities for viewers, and earn an income.

8. Fashion

One of the best ways for fashion enthusiasts to stay updated on fashion trends is via YouTube. So, if you love styling, commenting on red carpets, discussing fashion weeks and the latest fashion trends, then you can venture into the fashion YouTube space. You can post videos on how to dress for a date, the best shows for summer, the best swimsuits for nursing mothers, and many others.

9. Beauty

A popular niche on YouTube is beauty. Beauty channels have become the spot for viewers to get insights on makeup products, makeup tutorials, and skincare products. If you can distinguish the best concealer or face cleanser for viewers, then starting a beauty channel might be your calling. Beauty channels work closely with beauty and skincare companies, hence they can bag endorsement deals and influence for these brands. In other words, YouTube and the companies you advertise for would pay you.

10. Travel

Today, the travel niche on YouTube has amassed large numbers. Everyone loves to experience adventure and new culture, so they are always looking for the best travel YouTubers to live vicariously through their videos. Nigerian travel YouTuber, Tayo Aina, has created a name for himself in Africa because was determined to show different sides of Africa. A travel channel can also serve as an educative channel. Viewers can learn about booking flights, the best hotels to book, culture, and many insights that would help them on their journeys. 

Read also:

• How to Make Money on YouTube Without Monetisation
• 7 Best Phones for Recording YouTube Videos
• Tools Required to Start a YouTube Channel
• Step-by-Step Guide to Creating Viral YouTube Content
• How To Start A Youtube Channel