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Step-by-Step Guide to Creating Viral YouTube Content
Although there is no secret formula to make viral videos or a one-size-fits-all situation, these steps can guide and improve your YouTube game.
In the ever-growing landscape of digital content, YouTube content has become a powerful medium for digital creators to reach a massive audience. It is imperative to learn how to create viral YouTube videos. This comprehensive step-by-step guide will guide you on how to create viral YouTube videos. Although there is no secret formula to make viral videos or a one-size-fits-all situation, these steps can guide and improve your YouTube game. A few tips that help with virality include consistency in posting videos, reviewing your content to study its impact on viewers, and restrategising content based on channel overview. Let’s dive in
1. Research Your Video Topic
The first step in creating a viral YouTube video is researching whatever topic you intend on creating a video for. Seeing what other YouTubers have created on the proposed topic will help you decide what works, a new angle to create your video, and what to do differently. To begin your research, search for similar videos on YouTube and watch 5-10 videos. Here are a few things you should take note of:
– The type of videos that generate more views on the proposed topic.
– Length of these videos.
– Calls to action. These may include words like “subscribe”, “like”, and “comment”.
– Transitions used.
– Video structures and style.
All these observations will help you plan your content execution. After watching each video ask yourself the following questions:
– What makes the videos unique?
– What can you improve on?
– How many views did the video get?
– What are viewers saying in the comment section?
– Are the video titles attention-grabbing?
Providing answers to these questions will help you create better videos that can attract viewers. You can also share the videos with friends and ask for opinions on ways you can create a better video.
2. Plan Your Video Content
After researching your topic, the next step is to plan content execution to make your YouTube videos go viral. Ask yourself, “What do I plan to achieve with this video?” The goal of making videos normally falls into three categories. They include:
- Educate: Perhaps you are an expert on a particular topic, then your videos will primarily focus on sharing helpful tips or relevant tips on topics like video editing, writing research papers, etc.
- Entertain: Your content may interest and fascinate your viewers. For instance, you can post skits, review music videos, or make a vlog.
- Inform: Your content can be created to bring the viewer’s attention to a societal problem or post product reviews, fashion tips, business hacks, and many others.
It is important to establish the purpose of your video, to avoid making baseless and uninteresting videos. Properly planning your content will inform how you deliver your content and what type of content you’d like to create. The intentionality behind each video will draw the viewers to your page and this can boost viewership. Statistics have proven that purpose-driven content is predicted to go viral than videos posted on a whim. One way to plan your content is by creating a storyboard. A storyboard is a visual representation of your content. Having a storyboard will help you determine the video length, structure of the video, and other elements that will be included in the video.
3. Post Consistently
One of the most important steps in creating a viral YouTube video is consistently posting high-quality videos. Regularly sharing quality content on your YouTube channel sets a certain standard with your viewers. Each time your page is visited, viewers can expect to find great content. This will help retain viewers and it will increase the chances of virality. Also, posting consistently can educate you on what attracts viewers, their preferences, and what works for your channel. It is advisable to post weekly as this would help plan for new videos, shoots, and posts. Plus, posting weekly helps build a level of expectancy with viewers.
4. Create Videos on Trending Topics
Another way to ensure your video goes viral is by curating your content around trending topics. Scandals, documentaries, celebrity news, and streaming exclusive live events can make your content go viral. Once the viewers realise the level of information packed in the video, they’ll be eager to watch the video. Aside from discussing trending topics, you can also interview the parties involved in the trending events.
5. Write Catchy YouTube Titles
Writing catchy titles isn’t just applicable to articles or blog posts, your YouTube content also has to have attractive titles. YouTube titles are the first thing viewers see when they stumble upon your content, therefore you need to include relevant keywords that help with SEO ranking and words that can draw viewers in. As a YouTube creator, you need to ensure your headlines meet these conditions:
– The headline needs to be relevant to the subject matter. Avoid click baits.
– The headline has to accurately describe the video’s objective.
– Keep your headline short and simple.
– Your headline has to have relevant keywords.
6. Create an Attractive Thumbnail
An attractive thumbnail can help increase the chances of YouTube your content going viral. After seeing your thumbnail, viewers will decide whether the content is worth their time. Therefore, it is important to creatively tell the viewers what the video is about without completely unveiling the video’s content. Your thumbnail should include the following:
– A clear image that captures the video’s essence.
– Text: A short text describing what viewers should expect must be included in the thumbnail.
– Use Vibrant Colours: You need to use exciting colours in your thumbnail. Also, the selected colours should resonate with your brand’s primary colours. For instance, popular podcaster and YouTuber, Taymesan uses red in all his thumbnails. On Taymesan’s YouTube page, you can see the colour coordination, which will draw viewers to his page.
– Create an element of curiosity: Do not give everything away.
– Use Faces: Embrace the use of prominent faces that are related to your topic. Do not use random faces in hopes of drawing viewers’ attention.
7. Optimise Your YouTube Videos
Your headlines and thumbnails not only have to be catchy, but they also have to include relevant keywords. Using keywords will help viewers easily find your videos when they search for those words. It is important to use keywords in your thumbnail, description, tags, and video title. This tells YouTube and Google algorithms what your video is about. One way to get keywords is to place yourself in the mind of viewers. Also, you can delve deeper into the search for keywords by searching on Google and YouTube search bars and see suggestions.
8. Repurpose and Promote Your Content
After posting your YouTube content, you need to repurpose and promote the video on all your other social media platforms. This way, you are utilising the power of Instagram, Linkedin, Facebook, X, TikTok, YouTube Shorts, and other platforms. All these can increase the chances of your videos going viral.