How to earn on Instagram as a Nigerian

Earning money on Instagram as a Nigerian is becoming more easier as the Instagram community is rapidly taking off with millions of Nigerians joining the platform daily. If you have been wondering how to tap into the treasure groves of Instagram, then look no further as this article will share tips on how to make money on Instagram as a Nigerian. You can make money on Instagram by partnering with brands, having a subscription list, becoming a social media manager, and many others. How can you do all this? Well, keep reading to find out.

According to statistics, Instagram has over 12.2 million Instagram users in Nigeria. Why should you be concerned with these numbers? You might ask. Well, it’s pretty straightforward. Mark Zukerberg’s app is the perfect community/global market to sell your products and services and utilise any other juicy opportunities. 

Here’s how to earn on Instagram as a Nigerian:

1. Have an Instagram Account

To start farming, you need hoes and other farming tools. The tool you need to start earning on Instagram is an Instagram account. It is imperative to note that barely having an Instagram account is not enough. You need to have accrued several followers and built a dedicated community. Luckily for you, here’s an article that shares helpful tips on how to adequately manage your Instagram account. If you are interested in earning on Instagram, then you need to stop viewing the platform as a website for sharing pictures and life updates and start capitalising on its many benefits.

2. Partner with brands and businesses 

Nowadays, countless social media influencers on Instagram get paid for pushing a company’s product or service. You can promote a fashion piece, a song, a restaurant, a shoe brand, an airline, a body spray, etc. However, bear in mind that for brands and businesses to collaborate with you, then your account needs to be verified or have a certain number of followers.

Plus, your page needs to be valuable to these brands. If you want to focus on Instagram influencing for generating income, be selective with the brands you work with and verify their products and services. Last year, a popular Nigerian influencer recklessly promoted a finance company on her page. Nigerians called for the EFCC to investigate the brand and this gave her brand a bad name. Collaborating with brands and businesses on Instagram these days is one sure path to monetising your Instagram account. Also, you can get more information about Instagram’s partner monetisation policies. 

Another important area you need to hack when collaborating with brands is pricing and contract negotiation. Sometimes, influencers get free products and services for partnering with a brand or promises of exposure and future collaborations. But you can choose to create a rate card and charge for monetary incentives. To do this, you can ask other influencers what they charge, you can hire a lawyer to set up a contract, know your audience, set limits, and recognise your value. Finding brands to collaborate with can be difficult for a beginner, so you can check out these influencer marketing platforms like Grin, Shopify Collabs, Upfluence, Whalar, and many others for brands looking to connect with an Instagram influencer.

3. Collaborate with other Instagram Influencers

The popular quote “Two heads are better than one”, should be at the back of your mind when you are trying to monetise your Instagram account. Search for other influencers and collaborate on a sponsored post together. However, before you reach out to these influencers ensure that you have an impressive Instagram page with high-quality content. It is imperative to provide value and create content that resonates with your followers, brands, and other influencers.

4. Promote your Product and Services

The internet is a huge market with diverse customers and Instagram is an online stall where you can promote your products and services. You don’t have to break the bank by hiring an advertising agency when you can tell your followers about your products. Advertise your products directly to your audience via sponsored posts, videos, live videos, and quality pictures. Here are a few businesses you can run on Instagram:

– A thrift business: Thrift is one of the latest trends consumers are jumping on. You can meet the needs of your followers by selling chic outfits and accessories. 

– Selling professional courses: Nigerian culinary expert, Sisi Yemmie has written several cookbooks and sold a lot of copies to her followers. You can do the same with several other niches like public speaking, skin care, writing, and other courses. Also, Nigerian photographers like Emmanuel Oyeleke and Yemi Kings, share photography tips on their pages, and in turn, interested candidates register for paid classes with them. 

– Sale of Art Pieces: If you are an artist, you can easily share your work process and sell your paintings, sculptures, and other art pieces.

5. Request for Funds from your followers

Yes, you can ask for money from your followers. In Nigeria, a few influencers have created GoFundMe accounts and their followers have contributed to these accounts. If your page is valuable to your audience, then there is a chance for them to willingly give you money.

6. Become a Social Media Manager

Nowadays, Social media management is one of the most sought-after professions in the world. If you are interested in this career, there are thousands of free and paid courses to enroll in. As a social media manager, you will handle a brand’s Instagram account and other social media pages for an agreed amount. Your skills as a social media manager can be transferred to different companies and brands. Therefore, you aren’t limited to certain brands.

7. Offer Paid Subscriptions

Once your followers love your content, you can create a different website for exclusive content or promote exclusive posts on your Instagram account. Also, you can create an exclusive mailing list, and a paid community subscription. All these can generate funds for you and also give your account a premium identity. 

There are unlimited ways you can make money on the internet today. Instagram is one of the many ways that has different channels of monetization. These tips can help you monetise your account regardless of where you live in Nigeria. All you need is a good phone, stable internet connection, and light, and you are good to go!! 

Read More:

• 7 Tips on How to Manage Your Instagram Account
• 10 Most Followed Nigerian Celebrities on Instagram (2023)
• Top 10 Highest Paid Celebrities On Instagram