How Nigeria’s entertainment sector benefits from a strong telecoms infrastructure —Danbatta

According to Professor Umar Danbatta, Executive Vice Chairman of the Nigerian Communications Commission (NCC), the country’s entertainment industry has benefited from Nigeria’s powerful telecommunications infrastructure.

He asserts that the globalization of the Nigerian entertainment sector is attributable to its extensive use of digital media. At the 10th Annual Brands and Marketing Conference in Lagos, Danbatta made the observation that the telecoms infrastructure has become the center for both content development and consumption.

According to the NCC chairman, Nollywood is one of the largest film businesses in the world because of the internet and other digital channels that allow Nollywood movies to be viewed globally.

“Nigerian music stars are in hot demand worldwide because of their popularity and brand recognition on social media. We should add that many of these global superstars emerging from Nigeria launched into stardom by leveraging Caller Tunes and other mobile content platforms to grow their brands and huge followers online.”

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“Let me assure you that the NCC will continue to aggressively drive the rollout and seamless operation of infrastructure to drive new digital technologies for the benefit of all sectors of our economy. It is our hope that Nigerian brands will continue to leverage on robust infrastructure to grow their value and ensure that our country derives maximum benefit from unfolding digital transformation efforts,” he told the conference.

Danbatta emphasized that the NCC has been tenacious in fostering an environment that is favorable for the introduction and adoption of new technologies in order to fulfill its mandate, and that the government has adopted the firm stance that the nation must use digital technologies to boost the economy.

Therefore, he claimed that the creation of policies like the Nigerian National Broadband Plan (NNBP) 2020-2025 and the National Digital Economy Policy and Strategy (NDEPS) 2020-2030, which the NCC and other agencies and partners are diligently implementing, will further boost the nation’s digital economy.

Danbatta revealed that as part of the crucial NCC measures that are already showing promise, the Commission is presently examining the fixed broadband licenses and regulations to update them in light of current difficulties and make them more effective.

Source: nairametrics.com