Top 10 Best Social Media Influencers in Nigeria

Top 10 Best Social Media Influencers in Nigeria

Social media influencers have only grown bigger and bigger over the years as more brands embrace social media as a medium for reaching their audience. Most of these brands however cannot rely on their own platforms to achieve their goals. They, therefore, employ the help of established faces in a particular region/territory and field/industry.

Social Media Influencing has become a viable career for many people as we have often seen musicians, actors, models, reality TV stars, and other public figures use their social media accounts to influence their followers for a particular brand and of course, this does not go without a price.

This article highlights the top 10 best social media influencers in Nigeria.

Who is the best social media influencer in Nigeria?

Davido. David Adeleke, popularly called Davido tops the list of the best influencers in Nigeria with 29.3 million followers as of May 24, 2022. The singer currently utilizes his social media accounts to influence his followers for brands like Maison Martell, 1X Bet, and other brands.

Top 10 Best Social Media Influencers in Nigeria

The list below shows the top 10 Best Social Media Influencers in Nigeria according to their level of followership across various social media platforms (Twitter and Instagram mainly).

Best Social Media Influencers in Nigeria

• Davido
• Yemi Alade
• Funke Akindele-Bello
• Tiwa Savage
• Wizkid
• Don Jazzy
• Mercy Johnson
• Ini Edo
• Ayo Makun
• Peter Okoye

10. Peter Okoye

Peter Okoye is a top Nigerian musician and one of the popular music twin stars, PSquare. Peter has a stronger online presence than his twin- Paul and thus, bags more endorsement deals and influencing projects.

The music star has 11.8 million followers on Instagram and 3.9 million on Twitter. He is the 10th best social media influencer in Nigeria.

9. Ayo Makun

Popularly known as AY Comedian, Ayo Makun is the 9th best social media influencer in Nigeria. AY is a top comedian cum actor and has amassed a lot of followers over time. He has signed endorsement deals with brands such as Haven Homes in time past and currently serves as a social media influencer for other brands.

AY Comedian has 12.1 million followers on Instagram and 2.1 million followers on Twitter. He is also recognized as a top influencer in Africa.

8. Ini Edo

Nigerian Actress, Ini Edo is equally a top social media influencer in Nigeria. The veteran actress has a strong media presence and is most appreciated for her acting prowess, calmness, and curvy figure.

She has 12.4 million followers on Instagram and 488 thousand followers on Twitter.

Ini has signed endorsement deals with Nigerian brands like the popular transportation company, Mr. Taxi, and Luxury Kitchen Brand, Pedini Nigeria.

She is the 8th on the list of the top 10 best social media influencers in Nigeria.

7. Mercy Johnson

Mercy is an award-winning actress and entrepreneur, recognized in Nigeria, Africa and some other parts of the globe. This list would be incomplete without mentioning Mercy Johnson as one of the best Instagram influencers of our time.

The actress boasts of 12.6 million Instagram followers and 533 thousand Twitter fans as of May 24, 2022. She has signed endorsement deals with top international brands such as Virony and local Nigerian brands such as Mr. Chef.

Mercy Johnson is the 7th on the list of the top 10 best social media influencers in Nigeria. Her constant uploads on Instagram has earned her a lot of followers and engagements, making her one of the Nigerian celebrities with the most engaging audience.

6. Don Jazzy

Don Jazzy is a record label boss (Mavin Records) who is very popular for his feats in the music industry and more recently, his collaboration in online skits. Born Michael Collins Ajereh, Don Jazzy is the brand ambassador for a fintech company, Quidax, among other brands.

Don Jazzy has 13.4 million followers on Instagram and 6.7 million on Twitter. His online presence is very active. This is why many brands seek the music star for collaboration.

He is the 6th best social media influencer in Nigeria and also one of the top influencers in Africa.

5. Wizkid

Ayodeji Balogun popularly known by his stage name, Wizkid is one of the big names in the Nigerian Music Industry. He also utilizes his social media accounts to promote various brands. Starboy, as he is fondly called, has signed endorsement deals with brands like UBA, Pepsi, and PUMA.

Wizkid has a total of 14.4 million followers on Instagram and 10 million on Twitter as of May 24, 2022. Most of his social media influencing are subtle as his social media presence is not as strong as some of his other contemporaries like Davido. Wizkid earns $77,000 on Instagram per post.

4. Tiwa Savage

Tiwa Savage is another Nigerian artiste who has made a name for herself in the music industry over the years. She boasts of hit songs like “All over” and the recent hit with the international artiste, Brandy- “Somebody’s son“.

As of May 24, 2022, Tiwa Savage has 14.9 million followers on Instagram and 5.2 million Twitter fans. So far, she has signed ambassadorial deals with brands such as Pampers, Pepsi, and Cadbury. She earns $79,000 on Instagram per post.

She is the fourth best social media influencer in Nigeria. Tiwa Savage is also among the top 10 best social media influencers in Africa.

3. Funke Akindele-Bello

Funke Akindele is the third best social media influencer in Nigeria. She is also one of the best in Africa. The Nollywood actress had made a name for herself in the movie industry, producing blockbusters like the series “Jenifa’s Diary” and the top Netflix movie, Omo Ghetto the Saga.

Funke has 15.2 million followers on Instagram and 1.4 million followers on Twitter. She is a brand ambassador for Nigerian brands such as Kellogs Nigeria. Asides the brands she is signed with, Funke also accepts paid advertisements from other brands.

2. Yemi Alade

Yemi Alade is another proof that the top social media influencers in Nigeria come from the music industry. With total followership of 16.6 million on Instagram and 1.6 million on Twitter, Yemi is the second best social media influencer in Nigeria. The Johnny crooner is the brand ambassador for Nigerian brands such as Lush Hair.

Yemi Alade is the second best social media influencer in Nigeria. She is also one of the highest-paid Instagram users in Nigeria, earning about $88,000 per post.

1. Davido- (Best Social Media Influencer in Nigeria)

Davido is one of the most popular musicians in Nigeria, Africa, and even across the globe. He boasts of many music and brand collaborations globally. The singer cum brand influencer has a total of 23.9 million followers on Instagram and 11.4 million followers as of May 24, 2022.

Davido has signed endorsement deals with international brands like PUMA and Maison Martell as well as local Nigerian brands like Infinix and Wema bank. The artiste is known for good social media engagements from time to time.

Davido earns about $128,000 per post on Instagram. For now, Davido is the best social media influencer in Nigeria.

Summary

Here’s a list of the top 10 best social media influencers in Nigeria.

10. Peter Okoye

9. Ayo Makun

8. Ini Edo

7. Mercy Johnson

6. Don Jazzy

5. Wizkid

4. Tiwa Savage

3. Funke Akindele-Bello

2. Yemi Alade

1.Davido