Social Media and technology
7 Tips on How to Manage Your Instagram Account
Are you looking to boost your Instagram presence and monetize your page, these seven tips on managing your Instagram account will help you.
Instagram is no doubt one of the top social media sites for brands or businesses across the world. Since its launch in 2010, the popular social media app has grown from 25,000 users to billions of users all over the world. It has moved from a platform designed for posting pictures and sharing life updates to becoming a place for users to advertise their products and services, build their brand, and connect with other individuals with shared goals.
On Instagram, users can share a broad range of content, ranging from, pictures, videos, blog posts, reels, stories, live videos, create communities, and many others. All these if utilised well can generate profit for users. In this article, a few tips will be shared to help readers manage their Instagram accounts effectively and become beneficiaries of the app’s treasures. Whether you are new to Instagram and preparing to post your first content or you are already a long-time user looking to boost your Instagram presence and monetize your page, these seven tips on managing your Instagram account will help you.
1. Polish Your Profile
The popular quote, “If you look good, then you feel good,” should not be limited to restaurants or fashion stores, your Instagram profile also has to look good. All the necessary information about yourself or your brand has to be uploaded to your profile. What you choose to share on your profile is a representation of your brand and an important determining factor in whether another user wants to connect with you. Think of your Instagram profile as a landing page for your website. A landing page is created for one purpose, known as the CTA (Call To Action). Your profile on Instagram has to fulfill the same purpose as a landing page. Important details like a high-quality profile picture, memorable username, contact details, websites (if you have one), and a short bio should be included.
Also, Search Engine Optimization (SEO) isn’t limited to articles on Google, you can also optimize your Instagram profile by throwing in a few keywords to elevate your profile when you are searched for on Google. Other ways to optimize your Instagram page include highlighting important moments in reels. This gives new or intending followers to take a short glimpse into some of the activities you have engaged in. Whether you are a content creator, fashion enthusiast, creative or you love sharing beautiful posts on Instagram, a well-crafted profile is a guaranteed path to successfully managing your Instagram account.
2. Create a Content Strategy
After creating a top-notch profile, you can advance to outlining the objectives of your page and develop a content strategy on the established objectives. As an Instagram user aiming to utilise their page properly, posting haphazardly will obstruct your goals of building a brand. You need to create a content calendar and post accordingly. Your content calendar must include posts that are based on trending events. Bring these trending events to your followers via colourful graphics, interesting videos, and compelling pictures. Bear in mind that making these posts brings new followers and keeps your old followers engaged. To avoid being overwhelmed by combining your 9-5 job with managing your Instagram page, you can schedule your posts.
However, if you run out of ways to create content, several sites provide prompts for posts. Some of these sites include Buffer, SocialBee, Writesonic, Bulkly, Pinterest, and many others. You can also get samples of content calendars or content strategy documents on these sites. To investigate the effectiveness of your posts, you can measure results using Instagram’s analytics. The results of the analysis can be used to create your next content calendar.
3. Track Your Results
One common mistake Instagram users make is posting without analysing results. To analyse the impact of your posts on your target audience, you have to use certain tools like Socialbakers, Instagram Insights, Keyhole, and Brandwatch to get a clear result of your efforts on Instagram. The analysis reveals your audience engagement, reach, audience demographics, and others. Carrying out a SWOT (strength, weakness, opportunities, and threat) analysis will determine your future posts and boost your page’s performance.
According to Agency Analytics, there are specific Instagram metrics used to analyse different posting channels on your page. These metrics include:
- Follower Growth Rate: This metric shows whether your page is drawing people’s attention.
- Instagram Engagement Per Follower: This metric tracks followers’ engagement on each post. If a particular series of posts on your page has a high engagement, then this can influence your content calendar.
- Instagram Story Engagement: With this metric, you can track your Instagram story engagement rate.
- Engagement Rate by Followers: If you have questions about follower’s engagement, you can easily check that by adding the number of engagements and dividing it by the overall number of followers.
- Engagement By Reach: Instagram posts can reach thousands of accounts regardless of whether these accounts follow you. So you need to create relatable posts. To analyse your post’s reach, you can use the Engagement by Reach metric.
4. Build a Community
The line from Numa Perrier’s film A Perfect Find “Content is king and community is queen”, is a perfect example of the importance of building a community. Instagram followers move from page to page, but a committed community results in more engagements. Your community can also invite friends and colleagues to your page. At this stage, you may begin to ask yourself, “How do I build a community on Instagram?” Some social media experts have recommended interacting with your followers in the comment sections, asking genuine questions to show that you care, and also responding to DMs on time.
All of these measures make your page personable. Some Nigerian Instagram celebrities who have successfully built communities include Ifedayo Agoro (Diary of a Naija Girl) and Tomike Adeoye. These personalities have built the Dang Community and Olori Ebi clan, respectively. You can learn from their brand and build a stellar community.
5. Keep Your Audience Engaged
A highly engaged Instagram page is the best recipe for increased followers and engagement on your posts. Remember consistency is key. Each day, there is a trending topic on social media, as a creative Instagram user, you can create an engaging post around the topic and ask your followers for their opinions on the subject matter.
6. Set a Post Scheduling Reminder
Scheduling a post helps you stay organised and keeps you grounded. There are several post-scheduling tools you can adopt for your page like Buffer, Tailwind, Later, Sendible, Hopper HQ, and many other easy-to-use tools.
7. Employ a Professional Social Media Manager
Most times, building an Instagram page isn’t one of the easiest things. Therefore, you can employ a professional Instagram social media manager to build your page. They can develop high–quality content, monetise your page, organically grow your followers, build your page to become selected as an influencer page, analyse your page’s performance, and many other important functions.
The above tips help to build and manage a great Instagram page. Implement these tips in your page management and watch out for positive results.
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