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Top 10 Most Popular Luxury Brands in 2023

Some of the most popular luxury brands in the world are not just known for clothing alone. In this article, you’ll find out more.

Published

2 years ago

February 7, 2023

Praise Shogbade

Top 10 Most Popular Luxury Brands in 2023

Luxury brands have become more popular as the day goes by. From clothing items to accessories and even cars, some of these brands have slowly made their way to become the most sought-after brand by many people.

When it comes to these designer brands, however, they outrank themselves year-in-year-out. For example, in the 90s, some of the brands on this list were probably not so popular or were not considered luxury brands at all. In this article, RNN will highlight the top 10 most popular luxury brands in 2023. Here we go!

10. Versace

Versace may be the 10th on the list of the most popular luxury brands in 2023 but it remains the best-performing brand on social media. Founded by Gianni Versace in 1978, the brand has a unique style as seen on many celebrity red carpet moments and fashion events.

Versace is known for having deep roots in haute couture, accessories, ready-to-wear, wristwatches, eyewears, fragrances, home furniture, and jewelry. Its Italian touch contributes to its glamour in many ways. The engagement statistics for this brand has dropped over the years, but Versace is still recognized as one of the luxury brands that many people would love to have in their closet. That won’t be taken from them anytime soon.

Some of the most popular Versace items online, according to search volume are Versace perfume (Versace Dylan Blue fragrance, Versace Crystal Noir, Versace Eros), Sunglasses and Jeans.

9. Prada

Prada is one of the oldest luxury brands in the world. The Italian luxury house was founded in 1913 by Mario Prada and his brother, Martino. Prada started as a leather goods shop in Milan, selling animal goods, imported English steamer trunks, and handbags. However, over the years, it has evolved into other fashion items like shoes, accessories, ready-to-wear and still, leather handbags.

Prada is known to constantly modernize their brand to suit the demands of the younger affluent customers. For example, its spring 2022 campaign was inspired by the HBO hit “Euphoria”.

Prada has licenced its brand and name to other brands such as Luxottica for eyewear and L’Oréal for fragrances. Bags, sneakers, shoes and perfumes are the most popular Prada items online.

8. Tiffany

Tiffany is a luxury jewelry and specialty design house in Manhattan, New York. The brand is known for its luxury jewelry, wristwatches, crystal, porcelain, fragrance, leather goods, stationary, sterling silver, and personal accessories.

Tiffany is now known to be an American-French brand since it was acquired by LVMH in January 2021. This acquisition allows the brand to feature the younger generation of affluent customers in its product portfolio. Some of the most popular Tiffany items are Engagement Rings, bracelets, watches, earrings and necklaces.

7. Rolex

Rolex is not just popular among lovers of luxury wristwatches, it is a widely recognized brand that has grown even more popular over the years. Founded by Hans Wilsdorf and Alfred Davis in 1905, Rolex makes the list of the oldest fashion brands in the world.

One amazing feature of the brand in recent times is its resale feature. This constantly attracts customers who see Rolex as a safe investment asset for protection against inflation. Unarguably the best watch brand in the world, Rolex still does not have an e-commerce option. There are names you can trust when you intend to buy a Rolex watch.

Some of the most popular Rolex products are Rolex Submariner, Rolex Oyster Perpetual, Rolex Daytona, Rolex DateJust, Rolex Yacht-Master, and Rolex Explorer.

6. Hermès

Hermès is a French luxury design brand established in 1837. It is known for its amazing lifestyle accessories, leather goods, perfumes, jewelries, watches, ready-to-wear, and home furnishings. Regular manufacturing of new products is what makes the brand maintain its relevance to date.

It’s most sought-after Birkin bag is one of the products that put the brand on the list of the most popular luxury brands in the world. Hermès’ second-hand market is also a strong part of the brand’s name. One of its most popular products asides the Birkin is Hermès Kelly.

5. Louis Vuitton

If Louis Vuitton didn’t make this list, I wonder what would have made it. For six years consecutively (2006 to 2012), the brand was names the world’s most valuable luxury brand. Louis Vuitton is a French luxury fashion brand founded in 1854 by Louis Vuitton.

The brand has grown to become one of the world’s leading international fashion brands providing products like leather goods, ready-to-wear, perfumes, shoes, watches, sunglasses, accessories, jewelry, and even books. Louis Vuitton operates in over 48 countries with more than 450 stores worldwide. Some of its most popular items are shoes, bags, sneakers, wallets, and card holders.

4. Chanel

Chanel is a French luxury brand founded in 1910 by Coco Chanel in the city of Paris. Unlike some other brands on this list, Chanel specializes in women’s ready-to-wear, accessories and other luxury goods. The brand is well known for its Chanel Suit and No. 5 Perfume.

Chanel is big on changing the female fashion trend of corseted silhouettes to more functional clothing that are still luxurious and classy. Some of its most popular products are bags, perfumes, necklaces, earrings, lipsticks, wallets and shoes.

Another interesting feature of this brand is its exclusivity.

3. Dior

Dior is a popular brand across different continents, from Africa to Europe and even Asia. The brand is an European multinational luxury fashion house chaired by French entrepreneur, Benard Arnault, who is also the chief executive officer of LVMH.

It was however founded by French designer, Christian Dior in 1946. Dior is a brand that specializes in shoes and clothing and these products can only be purchased in Dior stores. The Christian Dior Couture division also features Haute Couture.

Some of its most sought-after products include Dior bags, shoes, perfumes, sneakers, t-shirts and makeup products. Dior is a popular brand on major red carper and other fashion events too. The brand almost needs no introduction.

2. Gucci

Gucci is expected to top the list of the most popular luxury brands in 2o23 but while we wait to see what the first brand is, let’s talk Gucci!

The brand is known for its slogan “Redefining Luxury Fashion” and so far, it has kept to its pledge. Luxury fashion takes on a whole new dimension with Gucci. From its handbags to ready-to-wear to footwears and even home decorations, Gucci stands out, not just for its unique logo, but for its quality too.

Founded in 1921 by Guccio Gucci in Florence, Tuscany, Gucci has grown over the years to become a global and well-respected brand for clothing and other products. Some of its most popular products include shoes, bags, t-shirts, belts and watches. Gucci is equally popular in the luxury resale market. Now, to the most popular luxury brand in the world.

1. Porsche

Porsche!

Porsche is a German automobile manufacturer specializing in high-performance sports cars, sedans and SUVs. The company is owned by Volkswagen AG. With a worldwide revenue of $31.6 billion, Porsche remains the most popular luxury brand in the world. Although there are many people who cannot afford Porsche cars, there are still many who look forward to owning one or those who just admire it from afar.

Whatever the case may be, Porsche is no small brand. Although it was established in 1931, way later than some other luxury brands on this list, Porsche is rated as the most valuable luxury brand in the world. Porsche 911 remains the most popular Porsche car in the world.