Nigerian entrepreneur and sex therapist Adefemi Komiyo Lawrence, popularly known as Fekomi, has explained why he stopped using Nigerian influencers to promote his products.
Fekomi, the CEO of Fekomi Global Nigeria Limited and operator of Fekomi Herbals, criticised what he described as excessive pricing and poor delivery within the Nigerian influencer marketing industry.
‘₦20 Million For One Video?’
Speaking in a recent statement, the businessman expressed frustration over the amount some influencers allegedly charge for promotional content.
“Imagine wanting to patronize Sydney Talker and he tells you to pay ₦20 million for just one video. Are you shooting Netflix standard movie for me?” he said.
Fekomi also alleged that Shank Comics requested ₦12 million for promotional services.
Claims Of Unfulfilled Contracts
The entrepreneur further accused influencer Ola of Lagos of failing to complete an agreement despite receiving payment.
“I paid Ola of Lagos since last year till now and he still hasn’t fulfilled his contract; he’s still owing me six videos,” he alleged.
He also claimed that streamer and comedian Carter Efe was still owing him three promotional videos.
According to him, influencer marketing no longer delivers the level of value it once did for businesses.
‘Followers Don’t Always Convert’
Fekomi argued that a large percentage of influencer followers do not translate into actual sales.
“It is not like I no get money again, money dey wella, but they are not signable again because una no dey deliver like before,” he said in Pidgin English.
He added that he mainly used influencers for visibility purposes rather than direct conversions.
Debate Sparks Online Reactions
The comments have since triggered debate online, with Nigerians divided over whether influencers are overcharging brands or simply pricing themselves based on their popularity and reach.
Some social media users defended influencers, arguing that building large audiences takes years of consistency and hard work.
Others agreed with Fekomi, insisting that businesses should focus more on measurable returns and accountability instead of hype and online visibility.
The controversy has once again reignited discussions about the value of influencer marketing in Nigeria and whether brands should shift more attention toward digital advertising and performance-based campaigns.
“The price Nigerian influencers charge for content isn’t sustainable. Imagine wanting to patronize Sydney Talker and he tells you to pay ₦20 million for just one video. Shank tells me ₦12 million. I paid Ola of Lagos since last year till now and he still hasn’t fulfilled his… pic.twitter.com/RLYgKz3ju8
— 𝐀𝐬𝐚𝐤𝐲𝐆𝐑𝐍 (@AsakyGRN) May 17, 2026