See what happened to Coca-Cola after Ronaldo shunned it in an interview
At a press conference on Monday, Cristiano Ronaldo distinguished himself by removing two bottles of Coca-Cola which were placed in front of him to replace them with bottles of water.
At a press conference on Monday, Cristiano Ronaldo distinguished himself by removing two bottles of Coca-Cola which were placed in front of him to replace them with bottles of water.
One way to show that there is no drink more virtuous than water and that Coca-Cola is not necessarily good for your health. And this innocuous little gesture had a consequence.
The consequence, however, was that Coca-Cola lost $4 billion in market value after Ronaldo suggested people drink water instead.
In response to the situation, Coca-Cola said: “everyone is entitled to their drink preferences” and “everyone has different tastes and needs”.
It was reported that the company was just recovering from the heavy blow of the COVID-19 pandemic. However, UEFA said it will not sanction the striker for his gesture even if Coca-Cola is one of the sponsors of the Euro.
