Olamide and his quest for International recognition

Olamide has really evolved into something with mesmerizing spirit; a ticking time bomb, whose job is to awe your ears with soothing sound magic.

Over time, Baba has been criticized as an artist with no international recognition and no plan to achieve that. Olamide has withstood the criticism for not ready to be appreciated by the international world. Some said he has little recognition on the international scene because he thrives in Nigeria’s music industry due to the majority which is Yoruba.

However, he has succeeded in surprising the haters that, the talent is there, just not the interest beforehand.

Olamide, lately has been making visionary moves in the US since the release of his album “UY SCUTI” which is doing pretty well on all digital/streaming platforms at the moment.

Unlike before, Olamide now understands that he needs to go all out especially in the United State of America if he wants to make even more money and global impact.

I guess Olamide should be applauded, for years, he has been the most successful Nigerian artist without anything like international clout.

Uy Scuti is his attempt at crossing over. Along with Reminisce and Phyno, he once proclaimed he was a “local rapper”. No longer, it seems. Back then, he asked if “international recognition would feed his mother”

Many Nigerians have always believed that he was only saying that because he realised that his rap style and his preferred use of Yoruba was never going to find a heavy international market.

Well, last year, his record label YBNL signed with the US distribution company Empire, and suddenly, the opportunity to do more, to be more, outside Nigeria and Africa became possible.

What we must know is that UY SCUTI is predominantly about felt romance, not really for the boys in Bariga that have always enjoy his fast-paced songs. You can’t even say it was made by a boy from Bariga (in the way Wizkid’s Made in Lagos wasn’t made by a boy from Ojuelegba). Olamide’ success recently has increased his net worth so much that his music, too, has been influenced.

As a man with increasingly heavy pockets trudges, so has the tempo of Olamide’s music slowed on the new album. In fact, if you considered the only tempo, you would hardly believe the same man who made Rapsodi in 2011 or his 2013 breakout album, Baddest Guy Ever Liveth, is the same man who released Uy Scuti. Guy, the song is dope.

One thing we must take away is that his none availability on the drag-bench, building young chaps, and not letting success drown his creativity placed him on the status of a god in the music industry.