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Top 10 Most Popular Social Media Platforms in the US

What are some of the most popular social media platforms in the U.S? Facebook and Twitter are only two of them. Here are the top 10

Published

2 years ago

September 9, 2022

Praise Shogbade

Most Popular Social Media Platforms in the U.S

The world’s most popular social media platforms are not necessarily the most popular in the U.S or other countries. This is because there are specific social media applications that are peculiar to each country. Douyin for example, is a Chinese application, the country’s version of TikTok.

Although it is the most popular messaging application, WhatsApp is not available in all countries. Countries like China, North Korea, Syria, Qatar, and the UAE have banned the application. This is only one of the few apps that have been banned in several countries.

In the United States, however, social media platforms like Twitter and Pinterest are among the top 10 most popular apps. This is in contrast to the fact that these two applications are not even on the list of the top 10 most popular social media platforms in the world.

That said, here are the top 10 most popular social media platforms in the U.S.

10. WhatsApp

Despite being the 3rd most popular social media platform in the world, WhatsApp is actually the 10th most popular platform in the United States of America. It is the most popular messaging platform in the world, however, only 28.6% of American adults actually use the Application/platform.

WhatsApp currently has 2 billion users worldwide.

9. LinkedIn

LinkedIn is a business and employment-oriented platform that is used mainly for professional networking and career development. It allows people to seek jobs online by posting their CVs and it also helps employers find the right person for their job. Basically, LinkedIn bridges the gap between potential employees and employers.

The American platform had 830+ million registered members from over 200 countries and territories as of February 2022. The application typically allows professionals to create profiles and connect with other professionals. 28.7% of American adults use LinkedIn.

8. Snapchat

38.7% of American adults use Snapchat.

Snapchat is a multimedia instant messaging app and service developed by Snap Inc., formerly called Snapchat Inc. The American platform is the 9th most popular social media platform in the world. Snapchat is best known for its augmented reality features and virtual stickers.

Evolving over the years, Snapchat has included features like ad-supported short-form content on its “Discover” page. According to credible reports, the total number of snaps sent each day is over 4 billion. Snapchat has 617 million monthly active users around the world.

7. Pinterest

Pinterest is an image-sharing service that allows users to discover ideas and information on the internet via images. It was created by Ben Silbermann, Paul Sciarra, and Evan Sharp. As of July 2022, Pinterest had 433 million monthly active users (MAUs) globally.

In the United States, 39% of adults use Pinterest.

6. iMessage

iMessage is an instant messaging service exclusively available to macOS, iOS, iPadOS, and other Apple platforms. The platform allows users to end text messages, images, videos, and documents. It also has WhatsApp-like features such as read receipts for getting delivery and read statuses, and end-to-end encryption so that only the sender and recipient can read the messages.

The platform was developed by Apple Inc. and launched in 2011. 40.2% of adults in America use iMessage.

5. Twitter

Although it is not one of the top 10 in the world, Twitter is the 5th on the list of most popular social media platforms in the U.S. Perhaps this is because the service is provided in America.

Twitter is a microblogging and social networking service that allows users to post and interact with messages called “Tweets”. Both registered and non-registered users can use the platform, however, there are restrictions for non-registered users. While registered users can post, like and retweet posts (tweets), non-registered users can only read public tweets.

Twitter is owned by the American company Twitter, Inc., and 41.8% of adults in America use the platform.

4. TikTok

TikTok is the fastest-growing social media platform. The service allows users to post short-form user videos with durations ranging from 15 seconds to 10 minutes. It also has features like live video options and duet videos with any user in the world.

TikTok is one of the top applications where most trends in the world originate from. It is owned by the Chinese company ByteDance. 42.4% of American adults use TikTok.

3. Instagram

Next on the list of “Most Popular Social Media Platforms in the World” is Instagram. The service is a photo and video sharing platform with over 2 billion monthly active users.

Instagram is peculiar for its special effects on photos and videos, which enable users to get creative on the platform. Businesses/brands also find the platform useful for professional use due to some special packages for brands. It is also one of the best applications to catch up with your favorite celebrity.

The percentage of Instagram users in America is 60.7%.

2. Facebook Messenger

61.1% of American adults use Facebook Messenger. This is totally different from the Facebook app itself. Facebook Messenger was initially launched in 2008 as Facebook Chat. It was an in-app messaging feature like Instagram’s Messaging section and Twitter DMs until 2015 when it was separated as a distinct platform on its own.

The Messenger platform allows users to send messages, exchange pictures, video, and audio files, and also react to other people’s messages. It boasts of over 1 billion monthly active users in the world

1. Facebook

Facebook is not only the most popular social media platform in the world, but it is also the most popular in the United States of America. It allows users to post videos, photos, and long writeups. Facebook also allows them to connect with other users who use the platform.

The platform has a total of 2.9 billion monthly active users and total revenue of $85.96 billion. It stands as the most popular social media platform in the U.S at the moment, with 74.2% of American adults using the service.

It is owned by Meta Platforms, Inc, formerly known as Facebook. Inc.