In this guide, we will discuss how to start affiliate marketing in Nigeria in 2022. No doubt, affiliate marketing is one of those buzzwords that got people confused lately. We will not only teach you about it but also enlighten you on how to make passive income with it.
This guide will not only teach you the basics of how to start affiliate marketing in Nigeria in 2022, but will also dive into some real examples from professional affiliate marketers who are making thousands or even millions of dollars per year without spending money on PPC or any of that nonsense.
Table of Content
In this guide, you’ll learn:
1. What is affiliate marketing
2. Why affiliate marketing
3. How it works
4. How to get started with affiliate marketing
What is Affiliate Marketing?
Affiliate marketing is the process of promoting another company’s product or service in return for a commission on the sales you generate. Commissions are typically a percentage of the sale price, but can occasionally be a fixed amount.
Smart eCommerce entrepreneurs running a thriving business know there’s always more they can do to make that business grow. One way of taking things to the next level is by finding an alternate stream of income.
However, that doesn’t mean starting a second business but finding ways to complement and grow the business you have by offering more value to your customers and followers.
Affiliate marketing is really just a quick way to offer products and services without having to create your own products and services. For bloggers, that means you find a product or service that you like, promote it to your readers, and earn part of the profit on each sale that you make.
Why Affiliate Marketing
Are you asking yourself why you should consider doing affiliate marketing? Well, the good news is, it is a lucrative business. The bad news is not many last long. But if you are dedicated to the process, you will make it.
Starting a business means incurring upfront costs for products, employees, equipment, rent, and so on. This makes it risky and expensive. With affiliate marketing, all you need is a website. Even if it doesn’t work out, all you’ve wasted is time and a little bit of money.
A typical salesperson only sells products from one company. As an affiliate marketer, you can promote products from many different companies and earn commissions from all of them.
How it works
You must be wondering how affiliate marketing works in Nigeria. The real deal is that the merchant gives each affiliate marketer a unique link so they can track who was responsible for a sale. The link will usually look something like this:
When someone clicks that link, a small file called a cookie gets stored on their device. An affiliate cookie does two things: it helps the merchant attribute the sale back to the right person; it (usually) holds an expiration date, so you get paid even if the buyer delays their purchase.
A good example of how it really works:
Just imagine that a troubled reader visits your blog on how to get the best hoodie. They click on one of your affiliate links, leading them to a product on Amazon. Suddenly, they realised they need to pick their children from school. So they leave their house, pick up their children, have dinner, and then finally go back to Amazon where they find the product again.
Since they’re already shopping on Amazon, they decide to purchase some books too.
Here’s the good news. Earlier, they clicked on your affiliate link and a cookie was stored on their device. Because Amazon has a 24-hour cookie duration, you get compensated for both the hoodie and books—even though you didn’t promote the latter. Isn’t that interesting!
The truth is there is no limit as to how much money can be made from affiliate marketing, it all depends on how badly you want it. The most successful affiliate marketers make six or seven figures a month.
4. How to get started with affiliate marketing
I believe the whole process is already interesting and you must be wondering “how will I now get started with affiliate marketing” in Nigeria worry no more cos everything has ben discussed below:
1. Choose your niche
2. Create great content
3. Drive traffic to your affiliate site
4. Get clicks on your affiliate links
5. Convert clicks to sales
1. Choose your niche
If you really want to make money fast from affiliate marketing, you must choose a niche. To be honest, someone starting out today in blogging is already facing a ton of competition.
For example, Statista estimates that the number of bloggers in Nigeria will reach 31.7 million by 2020. To stand a chance of suces, choose a niche. Choose a niche that focuses on a specific category.
For example, the topic ‘lifestyle’ is an enormous category. Rather than tackling that, try something more specific, like men’s fairness.
2. Create great content
The truth is if you really want to succeed in affiliate marketing, you need to create high-quality content where your affiliate links fit naturally. Here’s an example. Tim Ferriss interviewed 100+ famous people and asked them this question: What purchase of $100 or less has most positively impacted your life in the last six months (or in recent memory)?
He published the answers in a blog post and included affiliate links to the products mentioned.
3. Drive traffic to your affiliate site
The truth is to succeed in this game, you need to drive traffic to your site. You’ve created great content. The next step is to get more people to read it, so they will click on your affiliate links.
Here are three traffic strategies to consider:
A. Paid traffic
B. Search engine optimization (SEO)
C. Build an email list
Note:
Just don’t expect life-changing income or the freedom to quit your 9–5 overnight. Affiliate marketing takes time. Focus first on making your first on the process. As your site grows, set new goals, and continue experimenting.
This is how to build up a site that eventually generates a decent income.