How Tiktok Overtook Facebook As The Major Social Media Platform.

It is no longer news that TikTok defeated Facebook and other social media platforms as the most popular social media in 2021, before that the video-focused social networking service was ranked as the most visited site in 2021 ahead of Google and other major internet services.

Before its recent victories in 2021, the Chinese owned social media platform defeated Facebook and Instagram in 2019  as the most downloaded app on the planet. One may begin to wonder how Tik Tok overtook Facebook to become the major social platform in the World.

Tik Tok was founded in 2016 by a Chinese start-up company Byte dance, the single largest start-up in the world, with over  $78 billion in valuation. The Chinese startup has funding from some of the world’s highest-profile investors, including the Japanese conglomerate SoftBank.

TikTok became one of the fastest-growing social media platforms in the world as it presents an alternative version of online sharing. It allows users to create short videos with music, filters, and some other features.

Despite Just spending 5 years in the social media industry, The app has gotten over 2.6 billion downloads the highest of any social media platform.

How Tiktok Overtook Facebook

Tik Tok is recording so much success because of its appeal to the young generation. According to statistics 62 per cent of TikTok users in the US are aged between 10 and 29, it is believed that the company chose users under the age of 18 as their target audience from the very beginning.

Another thing that has contributed to the growth of Tik Tok is its availability in different parts of the world, as of 2019, TikTok is available in 155 countries in over 75 languages. This is likely the reason why they are able to gather such a huge audience in such a short span of time.

Although some experts have suggested that the app is getting that many figures because it is a phenomenon in china a country where both Facebook and Instagram are banned.

The average time spent on the app daily is another thing that might have accelerated the growth of the company.  Statistics have shown that an average Tiktok user spends an average of 52 minutes on the app every day. This is one of the biggest times spent in comparison with other social media platforms.

According to Wikipedia Tik Tok is battling addiction controversy as some of its users finds it hard to stop using the app.  In  2018, an addiction-reduction feature was added to the app, this encouraged users to take a break every 90 minutes. TikTok also uses some top influencers to encourage viewers to stop using the app and take a break.

What helps TikTok stand out among the competition is that it’s more of an entertainment platform, instead of a lifestyle platform. And what makes it so attractive is that practically anyone can become a content provider because of the simplicity of using the app.