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How the #CrateChallenge is turning the entire world into ‘Jackass’ stars

Without a doubt, new “challenges” pop up all the time, but once every couple of years one blows up in a major way as seen in this recent #CrateChallenge.

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How the #CrateChallenge is turning the entire world into ‘Jackass’ stars

Without a doubt, new “challenges” pop up all the time, but once every couple of years one blows up in a major way as seen in this recent #CrateChallenge.

Whether it’s planking, the #SilhoutteChallenge, or flipping a bottle — there’s something about the inherent virality of everyone trying to achieve the same goal that makes us feel interconnected.

Well, today we’re talking about the greatest social media challenge the world has ever seen: The Milk Crate Challenge.

When it started as a viral challenge on TikTok, nobody expected this many participants, now everyone is attempting to ascend a rickety pyramid of stacked milk crates and make it down the other side in an attempt to one-up each other. Millions are trying the feat, the vast majority are failing — miserably, and that’s why it’s so perfect.

Moreover, over the years one will become less and less inclined to laugh at other people’s misfortunes. I’d like to call it “maturity,” but the reality is that I’ve probably injured myself enough at this point that I have legitimate empathy for people who bust their ass in a #SilhouetteChallenge as if they slip of a broken jar of mayonnaise.

But this, this is different.

Everyone who attempts this challenge KNOWS it’s a terrible idea. If you explain this to someone who hasn’t seen a video they’ll say “Yeah, that’s a bad idea.” These are willing Darwin Awards participants, without the same stakes of the actual natural selection that’s taking place right now.

The brave souls who attempt the Milk Crate Challenge looked at 2021. They saw millions of people willing to throw their lives away because a discredited doctor on Facebook told them the Covid vaccine contained silver particles and Ryan Seacrest’s DNA and said “yanno, I’d like to do something really dumb too.”

They fashioned their janky towers of heavily used plastic with the care of Icarus sticking bird feathers together with wax.

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