Top 10 Highest-Paid Youtubers In The World (2023)

You must be probably wondering about the highest-paid youtube in the world in 2023. If you share in this curiosity, we have discussed everything you need to know about the top 10 highest-paid YouTubers in the world in this article.

No doubt, Social media has proven to be a great platform for professionals to share their work, whether it be creative works of art or bizarre scientific experiments. This is accurate, and YouTube in particular has seen and contributed to the popularity of producers who make reaction videos, trip vlogs, home cooking films, and much more.

The YouTubers made an additional record-breaking $300 million in total earnings in 2021, an increase of 40% from the previous year. This record-breaking sum was mostly attributed to rising YouTube channel views and the associated ad revenue.

YouTube has nearly 2 billion users, up 40% in five years, making it the most popular website ever. That advertising revenue accounts for almost half of their revenue. All of these celebrities have branded clothing lines, which helps to boost their salaries.

Additionally, they experiment with a variety of revenue streams, including podcasts, NFTs, Facebook, Snap, Twitch, and even hamburgers. A select handful has agreed to hefty contracts with Spotter, a Los Angeles business that purchases the rights to outdated YouTube recordings.

However, the value of all the views, comments, subscriptions, and likes, as well as what that implies for creators when it comes time to get paid, is not widely known. Join us as we explore the lives, content preferences, and financial data of these celebrities who appear on the list of the top 10 highest-paid YouTubers n the world.

Top 10 Highest-Paid Youtubers In The World

Here is a graphical representation of the top 10 highest-paid YouTubers n the world in 2023.

A graphical representation of the Top 10 Highest-Paid Youtubers In The World

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Top 10 Highest-Paid Youtubers In The World

The table below contains the names, net worth, ages, and nationalities of the top 10 highest-paid YouTubers n the world.

1. MrBeast

MrBeast is the highest-paid YouTuber in the world, according to Forbes. Jimmy Donaldson, popularly known as MrBeast, has over 100 million subscribers on YouTube and has done anything from organizing an expensive game of tag to replicating each and every set from the Squid Game.

Jimmy Donaldson, better known online as MrBeast, was born in the United States on May 7, 1998. He is credited with creating the genre of YouTube videos that focus on pricey stunts. On November 17, 2022, his MrBeast YouTube account has 112.2 million subscribers, placing it fourth on the platform and the most of any individual.

Under the username MrBeast6000, Donaldson started uploading videos to YouTube at the age of 13 in early 2012. His early work included Let’s Plays and “films evaluating the wealth of other YouTubers.” He first gained notoriety in 2017 when his “counting to 100,000” video received tens of thousands of views in a matter of days. Since then, he has grown in popularity, with the majority of his films receiving tens of millions of views.

Other than MrBeast, Donaldson runs the YouTube channels Beast Reacts, MrBeast Gaming, MrBeast 2 (formerly MrBeast Shorts), and the philanthropy channel Beast Philanthropy

A number of people are hooked on the philanthropist’s extravagant stunts and even more extravagant philanthropic endeavours. For perspective, he was buried alive for 50 hours and promised big incentives to anyone who would sit in a bathtub full of snakes.

MrBeast is the highest-paid YouTuber, earning $54 million annually. He has replaced 10-year-old toy reviewer Ryan Kanji as first on the list of the top 10 highest-paid YouTubers in the world.

2. Jake Paul

Jake Paul has a net worth of $45 Million and he is also among the highest-paid YouTubers in the world with 20 million subscribers. He is a professional boxer who began his career by creating comedy sketches and vlogging various aspects of his life ranking second.

Paul started his boxing career in August 2018 when he TKO’d British YouTuber Deji Olatunji in the fifth round of an amateur fight. In January 2020, shortly after turning pro, Paul defeated YouTuber AnEsonGib by TKO in the opening frame.

Between 2020 and 2022, Paul defeated retired mixed martial artists Ben Askren, Tyron Woodley, and Anderson Silva through first-round TKO, twice by SD and sixth-round KO, and unanimous decision, respectively. He also defeated retired basketball player Nate Robinson via second-round KO.

It’s interesting to note that the author had his account demoted by YouTube in 2017 as a result of his YouTuber sibling Logan Paul’s contentious video. Even while Paul may now once more make money from YouTube advertisements, he no longer posts as frequently.

Paul’s ancestry includes Jewish, French, German, English, Irish, Scottish, and Welsh peoples. According to Forbes’ January 2022 report, Paul earned almost $38 million from boxing in 2021, ranking him as the 46th-highest-paid athlete globally for that time frame.

Despite this, he made a staggering US $45 million in earnings last year, 90% of which may be credited to his boxing career, especially his widely publicized matches with MMA fighters Tyron Woodley and Ben Askren. Jake Paul is second on the list of the top 10 highest-paid YouTubers in the world

3. Markiplier

Markiplier is also among the highest-paid YouTubers in the world. Few social media stars can move merchandise as well as Markiplier, who had particularly high sales from the T-shirts, sweatshirts, and other goods linked to his Unus Annus series, which is the main reason his revenues have more than doubled since we last listed him.

Those Unus Annus videos, which Markiplier and Ethan Nestor-Darling created together, debuted on Markiplier’s YouTube account in 2019. Markiplier purposefully removed them all a year later.

On March 6, 2012, Fischbach registered for a YouTube account, going by the name “Markiplier,” and on April 4, 2012, he posted his first video.
Fischbach’s original plan for the channel was a sketch comedy show in which he would play every single part.

As a result, the moniker “Markiplier,” a combination of Mark and multiplier, was invented.

Amnesia: The Dark Descent was the subject of Fischbach’s debut video series. YouTube blocked Fischbach’s AdSense account after he played various other game series, such as Penumbra and Dead Space, and on May 26, 2012, he started a new channel. markiplierGAME

Markiplier intends to reinvent himself as a TV personality next. He dramatized the post-apocalyptic thriller The Edge of Sleep as a podcast in 2019, and he filmed a television adaptation of it in 2021. The TV project is still looking for a home, and he expects to sell the series to a business like Netflix or Hulu later this year. Markiplier is third on our list of the top 10 highest-paid YouTubers in the world.

4. Rhett and Link

Rhett and Link, a YouTube duo, made a mind-blowing $30 million USD somewhere between hosting rap battles and tasting strange foods (Rs 222 crores). Good Mythical Morning was their first daily talk show, and it covered a wide range of topics, including everything from food trends to internet outages.

The team quickly gained internet popularity and 10 million subscribers because of the show’s spinoffs, brand expansions, and special guests. Their high salary can be attributed to this as well as a number of other initiatives, one of which was their two-hour live stream, which sold over 70,000 tickets for US $50 (Rs 3,714) apiece. Rhett and Link are fourth on our list of the top 10 highest-paid YouTubers in the world.

5. Unspeakable

Among the highest-paid YouTubers in the world is Unspeakable. He won’t stop talking about Minecraft, the now-ubiquitous pixelated video game. His four YouTube channels, where he publishes videos of himself playing games like Minecraft and others, have over 20 million subscribers combined.

He performs actions like packing a room full of live alligators in previous videos. He went by Nathan Graham when he was born, and for the past ten years, he has consistently posted on YouTube.

Unspeakable sold Spotter his entire library of YouTube videos last year, thinking that he could use the one-time cash infusion to expand his company more swiftly than waiting for the videos to generate ad revenue. Unspeakable is fifth on our list of the top 10 highest-paid YouTubers in the world.

6. Nastya

One of the most popular kids’ YouTube channels in the world, Nastya began as a toy unpacking channel. With her 85 million subscribers, the channel’s seven-year-old star delivers videos on how to deal with school life, spend time alone at home, and learn about the five senses, among other topics.

Like Nastya is a Russian-American YouTuber. She and her parents, Sergey and Anna Radzinskaya, host several YouTube channels producing original child-oriented stories and roleplays. Her main channel is the 5th most-viewed and 7th most-subscribed channel in the world

She made $28 million (about Rs 211 crores) last year thanks to it, a number of lucrative collaborations and product lines, NFT collections, and other brand extensions.

Southern Russia’s Krasnodar Krai is where Anastasia was born. Her physicians worried that she might never be able to speak after giving her the wrong diagnosis of cerebral palsy.

Before starting their channel, Anastasia’s parents, Sergey and Anna, also ran small construction businesses in Krasnodar.

After selling their businesses in 2015, Anastasia’s parents started a YouTube channel in January 2016 that quickly gained popularity thanks to its content. In 2018, the family moved to Miami, Florida.

The seven-year-old, who moved to America with her parents after leaving Russia, has 87.5 million members on her Like Nastya channel where she shares mundane details of her life.  She and her business handlers have been working hard to establish additional brand extensions, such as a product line and an NFT collection, in addition to the Spotter money.

The monetization rights to Nastya’s previous YouTube uploads were sold to Spotter last year in exchange for payment upfront, but she kept ownership of any future uploads. Nastya is sixth on our list of the top 10 highest-paid YouTubers in the world.

7. Ryan Kaji

Ryan Kaji is among the highest-paid YouTubers in the world. The fellow young YouTuber who started his career by reviewing and playing with toys at the age of four, now offers amusing facts, science experiments, and entertaining challenges with his 31 million (3.14 crore) subscribers on YouTube, among other things.

His channel usually releases a new video every day. One of the channel’s videos, titled Huge Eggs Surprise Toys Challenge has over 2.0 billion views as of November 2020, making it one of the 60 most-viewed videos on YouTube.

As of November 2020, the channel has over 33 million subscribers, and its videos have garnered over 45 billion views. The channel is one of the Top 10 most-subscribed YouTube channels in the United States.

The Verge has described the channel as “a mash-up of personal vlog and ‘unboxing’ video, a blend of innocent childhood antics and relentless, often overwhelming consumerism.” According to Forbes, Kaji earned $11 million between 2016 and 2017 as the eighth highest-paid YouTuber, and in 2018 and 2019, was listed as the highest-paid YouTuber, earning $22 million and $26 million respectively from his videos and product line

He received $27 million from this, as well as from branded goods and toys that can be found on the shelves of retail behemoths like Target and Walmart (Rs 200 crores). Ryan Kaji is seventh on our list of the top 10 highest-paid YouTubers in the world.

8. Dude Perfect

This fivesome’s sports comedy is excellent even if it looks risky to you (twins Coby and Cory Cotton, Garrett Hilbert, Cody Jones, and Tyler Toney). They include films of people bench pressing 405 pounds underwater and walking on a biplane’s wings while it is in the air, among other things.

What online stunts are more entertaining than these ones? Being able to see them up close: This summer, the band will perform live in 24 cities as part of their third tour.

And last year, Dude Perfect released 101 Tricks, Tips, and Cool Stuff, a 250-page book with plenty of photos and step-by-step instructions, for the most daring souls at home. The Dude Perfect is eighth on our list of the top 10 highest-paid YouTubers in the world.

9. Logan Paul

Logan Paul, Jake Paul’s older brother, made a comeback this year following the drama of 2017, leaning toward boxing to increase his income. No one was declared the victor of his exhibition fight with world champion Floyd Mayweather, but it still garnered a lot of attention.

He is a podcaster, actor, professional wrestler, and media figure from the United States. He is presently under contract with WWE and competes on the Raw brand, however, he is sidelined with a knee injury.

His YouTube channel has over 23 million subscribers, and in 2017, 2018, and 2021, he was among the highest-paid YouTube creators according to Forbes.

2013 saw Paul gain popularity after publishing sketches on the video-sharing website Vine.

On October 18, 2013, he created TheOfficialLoganPaul on YouTube, where he began uploading often when the Vine app was discontinued.

On August 29, 2015, he launched the Logan Paul Vlogs YouTube channel, which has since grown to be his most popular channel.

In the United States, the channel was the 74th most subscribed to as of January 2022, with 23.2 million subscribers and over 5.8 billion views, making it one of the most popular channels on the site.

Paul also oversees the Impulsive podcast, which has over 4 million YouTube followers and has done so since November 2018.

Paul has a podcast called Impulsive and has invested in NFTs as well. His channel has over 23 million users (2.3 crores), who watch him discuss Pokemon cards and listen to his music. Last year, this generated US $18 million (Rs 133 crore) for him. Logan Paul is ninth on our list of the top 10 highest-paid YouTubers in the world.

10. Preston Arsement

The last person among the highest-paid YouTubers in the world Preston. He runs several YouTube channels, but the name of his most popular one, PrestonPlayz, says all you really need to know about him: The guy plays a lot of video games, mostly Minecraft.

Nearly 12 million people subscribe to that four-year-old channel, which he has done a good job of keeping topical: In one of his most recent videos, he built a playable Minecraft version of the challenges from Squid Game. Preston Arsement is tenth on our list of the top 10 highest-paid YouTubers in the world.

Summary

Social media has proven to be a great platform for professionals to share their work, whether it be creative works of art or bizarre scientific experiments.

This is accurate, and YouTube in particular has seen and contributed to the popularity of producers who make reaction videos, trip vlogs, home cooking films, and much more.

However, the value of all the views, comments, subscriptions, and likes, as well as what that implies for authors when it comes time to get paid, is not widely known.

RNN.NG has compiled the net worth of these YouTubers on this list of the top 10 highest-paid YouTubers in the world using information from reliable sources such as Forbes and Bloomberg. That said, we hope you enjoy reading about the highest-paid YouTubers in the world.

READ ALSO: Chris Evans Net Worth And Biography

Top 10 Highest-Paid Youtubers In The World

The table below contains the names, net worth, ages, and nationalities of the top 10 highest-paid YouTubers n the world.

FAQS About The Top 10 Highest-Paid Youtubers In The World

Here are some frequently asked questions about the highest-paid YouTubers n the world:

Who Is The Highest-Paid Youtubers In The World?

MrBeast is the highest-paid YouTuber in the world. This long-running YouTube star made an early name for himself (in part) by estimating the net worth of his fellow content creators.

That certainly is ironic. His record-breaking earnings mark a significant improvement above Ryan’s World, who topped the list the year before (reportedly earning USD$29.5 million in 2020).

MrBeast is the brains behind a variety of lucrative business endeavors in addition to running a number of YouTube channels and selling merchandise. One is a well-known app that allows users to place orders for branded burgers and sandwiches from participating eateries.

He is a generous giver who has raised a lot of money for numerous charity projects. The list of achievements is endless.