Former Twitter CEO, Jack Dorsey, launches new social media platform to battle Elon Musk

Jack Dorsey, the founder and former CEO of the microblogging website Twitter, has launched a new social media platform called “Bluesky.”

This happened just a week after Elon Musk, a business tycoon from the United States and the owner of Tesla cars, purchased Twitter for $44 billion on April 14, 2022, and completed the transaction on October 27, 2022.

Since the Elon Musk and Twitter trend, which seems to have a long tail and no end as more attachments keep appearing, it’s been an interesting time.

Just two weeks after Elon Musk purchased the Blue Bird app, Jack Dorsey started working on a new project after he let go of control of Twitter and launched Bluesky Social.

In order to give users adequate data control, creators’ independence from platforms, developers’ freedom to build, and users’ control over their experience, Bluesky is a blockchain-based decentralized social networking platform.

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Just two days after its launch, the platform, which is still in beta, attracted over 30,000 sign-ups and is still getting more. Users have control over their algorithms thanks to its technology, called AT Protocol.

The Authenticated Transfer Protocol (AT) protocol, formerly known as the ADX protocol, still enables users to move their data securely from one platform to another.

The AT protocol will enable account porting, algorithmic decision-making, interoperability, and performance for large-scale distributed social applications.

In a tweet from the year 2019, Dorsey stated that Twitter was funding a small independent team of up to five open-source architects, engineers, and designers to create an open and decentralized standard for social media, with the intention of becoming a client of this standard in the long run.