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History Of Coca-Cola In Nigeria

Coca-Cola also known as “Coke” is one of the biggest beverage brands in the world, with an established presence in over 200 countries including Nigeria where it has dominated 80 per cent of the market

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Everything You Need To Know About Coca-cola In Nigeria

Coca-Cola also known as “Coke” is one of the biggest beverage brands in the world, with an established presence in over 200 countries including Nigeria where it has dominated 80 per cent of the market since it was introduced in 1951. The Coca-Cola brand can be said to be responsible for the establishment of the Soda industry in Nigeria as it established the first bottling facility in Nigeria. Here is everything you need to know about Coca-Cola in Nigeria. Based on Interbrand’s “best global brand” study of 2020, Coca-Cola was the world’s sixth most valuable brand

How cola-cola was invented

Coca-Cola was invented in the late 19th century by John Stith Pemberton in Atlanta, Georgia. In 1888, Pemberton sold the ownership rights to Asa Griggs Candler, a businessman, whose marketing tactics led Coca-Cola to its dominance of the global soft-drink market throughout the 20th and 21st centuries. In 1899, the rights to bottle Coca‑Cola were sold by Asa Candler to Benjamin F. Thomas and Joseph B. Whitehead  for $1

The name “Coca-Cola” refers to two of the soft drink’s original ingredients: coca leaves and kola nuts (a source of caffeine). The current formula of Coca-Cola beverages remains a trade secret although several reported recipes and experimental recreations have been published. Coca-Cola has inspired imitators and created a whole classification of soft drinks called colas. The year 2024 makes it 138 years of Coca-Cola’s establishment. In 2011, Coca‑Cola celebrated 125 years of refreshing the world.

Introduction of Coca-Cola to Nigeria

Coca-Cola was introduced into the Nigerian market in 1951 and has since become the country’s premium beverage brand. Nigerian Bottling Company Ltd (NBC) was incorporated in November 1951, as a subsidiary of the A.G. Leventis Group with the franchise to bottle and sell products of The Coca‑Cola Company in Nigeria.

The Coca-Cola Company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold exclusive territory contracts with the company, produce the finished product in cans and bottles from the concentrate, in combination with filtered water and sweeteners. The bottlers then sell, distribute, and merchandise Coca-Cola to retail stores, restaurants, and vending machines throughout the world.

Development of the Coca-Cola Company in Nigeria

The first Coca-Cola plant was set up in Lagos in 1953 by the Nigerian Bottling Company (NBC). Currently, there are over 30 plants of the Nigerian Bottling Company in various parts of the country.

The first set of production of Coca‑Cola begins at a bottling facility in Ebute-Metta, Lagos State. In the same year, the company opens its first bottling plant in Apapa. In 1960, the Nigerian Bottling Company introduced the Fanta orange drink into the market and later Sprite lemon drink.

The first ultramodern fully automated Nigerian Bottling Company (NBC) plant was commissioned in Benin in 2001.The company has since then established 8 other  bottling facilities in Nigeria which provide supplies to various depots for onward distribution to wholesalers or dealers.

Over the years, NBC has established or acquired factories producing raw materials in its supply chain. It established a maize farm at Agenebode, Edo State to produce fructose syrup, acquired interest in Crown cork facilities in Ijebu Ode and a glass-making factory in Delta State.

The company went through several developmental stages introducing a more environmentally friendly ‘Ultra’ glass packaging for its Returnable Glass Bottle product segments in 2008.Nigeria Bottle Company serves 600 million consumers across broad with a geographical footprint of 28 countries on 3 continents.

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